Salone del Mobile 2021Product
Calligaris, Connubia and Ditre Italia are ready for Milan. The Salone del Mobile 2021 will take place from 5 to 10 September at Fiera Milano Rho, but this will not be its name, it will be called Supersalone. A special edition, which will have a different formula than usual. Instead of the classic stands inside the pavilion, there will be a collective exhibition, made up of products, but also special meetings and exhibitions on design; an installation that includes a wall display on which the collections created in the last 18 months will be exhibited.
“An unmissable emergency event, capable of producing ideas for the next shows too”. So defines the architect Stefano Boeri, curator of the fair.
An international team of designers will propose innovative paths with a scenography designed to enhance the novelties and creations of the companies; a sort of journey into design and creativity both nationally and internationally. Calligaris, Connubia and Ditre Italia will be present and will be part of this project, in which great commitment will be directed towards sustainability and circularity.
The highly visible and impactful vertical stands will make it possible to present the new collections of the Group in an airy environment where each brand will be able to tell its own story with images and videos and express the work done on its products and designs.
Calligaris with the motto "My Life, My Style" will present a collection that is increasingly attentive to improving the quality of life, offering products that adapt to every experience and style, combining the concept of tradition with that of innovation, thanks also to the commitment towards sustainability.
Connubia, the fresh and young brand, will be present with many products from the new outdoor and indoor collection and, on the occasion of Milan Design Week 2021, will participate as a partner in the fuorisalone event The Playful Home - La casa del PresenteFuturo to be held in via Savona 33, from 5 to 10 September. While Ditre Italia will propose some iconic products part of the new 2021 collection, extremely compatible with each other, defined by a refined design and elegant materials and finishes. In addition, it will offer the new Greenwear project exclusively at its Flagship store in via Carducci, born from the precious collaboration with the fashion designer Tiziano Guardini, which confirms the company's sustainable commitment.
The event will be enriched by thematic areas and itineraries such as arenas for talks and meetings with the protagonists of the sector, areas dedicated to young people and design schools, lounges reserved for business meetings of companies, social areas, food and relaxation.
A fundamental role will be played by the new digital platform with which it will be possible to view the products on display (via the QR code displayed at the fair) and book them for subsequent purchase, but also to interact with exhibitors, virtually visit the exhibitions, watch the live streaming of the talks. and debates by connecting from anywhere in the world.
A smaller but innovative and creative Supersalone that will once again allow an in-person meeting to reconnect and let you touch your creations, creating again a point of reference in the sector.